About Us
Electric Potential is pioneering a new approach to youth-driven media for social change. We're building a platform that empowers Gen Z from historically marginalized communities to become leading voices in journalism, storytelling, and advocacy.
Our story
a fractured media
landscape
In an age of information overload and echo chambers, young people are struggling to find reliable, engaging content on social issues that matter to them.
our research shows:
96%
of Gen Z want to take more action but feel lost and overwhelmed about where to start
80%
have been involved in activism but feel isolated, defeated, or just not impactful enough in their efforts
100%
said they’re worried about echo chambers, false information, or bias in media
who we are
That's why Electric Potential was born. Our team of Gen Z activists and changemakers is reimagining what media can be when it's created by and for young people passionate about social change.
By combining comprehensive training in media literacy and storytelling with mentorship from industry professionals, we're building a new generation of diverse media leaders.
The EP Values
At Electric Potential, we hold 3 values close to our hearts. These values drive everything we do, from our team meetings to the way we interact with our community.
Our Theory of Change
equity
sustainability
positive charge
Our Team
our team in numbers
In our team of 110, we have:
Asian American/Pacific Islanders/Asian
White/Caucasian/European
Multi-Racial/Multi-Ethnic
Black/African American/African
Hispanic/Latino/Latina/Latinx
59%
15%
13%
8%
5%
RACE & ETHNICITY
Board of Directors
Advisory Board & Network
Leadership
Staff
testimonials
"I’ve always been deeply impacted by social change and outraged at a lot of the events going on in our world, but felt like I had no clear actionable steps to take to help.
Electric Potential gave me a starting point for me to take action and connected me with so many others who felt the same way I did."
- Florence L.
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