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About Us

Electric Potential is pioneering a new approach to youth-driven media for social change. We're building a platform that empowers Gen Z from historically marginalized communities to become leading voices in journalism, storytelling, and advocacy.

Our story

a fractured media

landscape

In an age of information overload and echo chambers, young people are struggling to find reliable, engaging content on social issues that matter to them.

our research shows:

96%

of Gen Z want to take more action but feel lost and overwhelmed about where to start

80%

have been involved in activism but feel isolated, defeated, or just not impactful enough in their efforts

100%

said they’re worried about echo chambers, false information, or bias in media

who we are

That's why Electric Potential was born. Our team of Gen Z activists and changemakers is reimagining what media can be when it's created by and for young people passionate about social change.


By combining comprehensive training in media literacy and storytelling with mentorship from industry professionals, we're building a new generation of diverse media leaders.

The EP Values

At Electric Potential, we hold 3 values close to our hearts. These values drive everything we do, from our team meetings to the way we interact with our community.

Our Theory of Change

equity

sustainability

positive charge

Our Team

our team in numbers

Our commitment to diversity, equity, and inclusion is reflected in our team composition. Since our founding, Electric Potential has been built by 110 dedicated individuals, including our current team and valued alumni. Among these changemakers, we have:

Asian American/Pacific Islanders/Asian

White/Caucasian/European

Multi-Racial/Multi-Ethnic

Black/African American/African

Hispanic/Latino/Latina/Latinx

59%

15%

13%

8%

5%

RACE & ETHNICITY

Board of Directors

Advisory Board & Network

Leadership

Staff

testimonials

"I’ve always been deeply impacted by social change and outraged at a lot of the events going on in our world, but felt like I had no clear actionable steps to take to help.

Electric Potential gave me a starting point for me to take action and connected me with so many others who felt the same way I did."

- Florence L.

Electric Potential is a 501(c)(3) organization under EIN: 86-2946762

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